Mumbai, June 5, 2025 — On the occasion of World Environment Day, Reliance Industries Limited’s cutting-edge sustainable brand R|Elan® has launched the seventh edition of its flagship Earth Tee, setting a new benchmark for eco-conscious fashion in India. Created in collaboration with renowned designer Namrata Joshipura, the Earth Tee 7.0 is more than just apparel—it is a symbol of commitment to the planet.
Crafted from Recycled Fashion Waste
The 2025 edition of the Earth Tee is crafted using R|Elan® GreenGold™ fabric, a premium textile made entirely from recycled PET bottles. These bottles were collected from the recently concluded Lakmé Fashion Week 2025 held at Mumbai’s Jio World Convention Centre, making the garment a powerful example of circular economy in action.
Public Launch with Real-World Impact
For the first time, the Earth Tee will be made available for public purchase, answering the call of a growing community of eco-aware consumers. The initiative goes beyond retail—each Earth Tee purchased through SankalpTaru Foundation, a leading environmental NGO, will directly contribute to the planting of three trees. This initiative transforms each t-shirt into a tool for reforestation and climate resilience.
In a move that underscores transparency and social responsibility, 100% of the proceeds from Earth Tee sales will support SankalpTaru’s ongoing tree plantation efforts across India.
Zero-Waste Packaging That Grows Green
Adding a unique sustainability touch, the packaging of the Earth Tee 7.0 doubles as a plant container, and even the tags and wrappers are seed-embedded, enabling customers to plant them directly into soil. Every aspect of the product is designed to reduce waste and contribute positively to the environment.
From Exclusive Gifting to Mass Movement
Originally a coveted item gifted to select eco-conscious influencers, the Earth Tee has now been opened up to a broader audience. The campaign—tagged #WearTheChange—calls on citizens to make a tangible difference through their fashion choices.
“You’re not just buying a t-shirt—you’re growing a forest, reducing landfill waste, and championing green innovation,” said a spokesperson from R|Elan®. “This is about making sustainability accessible and aspirational.”
Join the Movement
The Earth Tee 7.0 is a limited release, and interested individuals can sign up for the waitlist through @r.elan.official on Instagram. Early demand has been strong, reflecting India’s rising environmental awareness and the consumer shift toward purpose-driven fashion.
In a time when climate conversations are more urgent than ever, Earth Tee 7.0 offers a wearable way to take action—stylishly and meaningfully.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
