New Delhi, May 4: Prime Minister Narendra Modi’s influence has emerged as a crucial factor in the Bharatiya Janata Party’s (BJP) significant victory in the West Bengal elections. His connection with the people of Bengal has evidently resonated, leading to a favorable outcome for the party. The BJP’s dynamic leaders also played a pivotal role, conducting numerous rallies that shifted the electoral landscape in their favor.
The famed ‘black magic’ of Bengal seemed to fade as voters focused on the ‘Modi magic.’ The results clearly reflected this shift. The BJP’s groundwork in West Bengal had begun long before the elections, with initiatives like the Narendra Cup football tournament, which saw participation from 1,200 teams and around 18,000 players, alongside a women’s football competition with 253 teams.
In celebration of the 150th anniversary of ‘Vande Mataram,’ a cultural festival attracted over 100,000 participants through various events including processions, floral tributes, and collective singing. The BJP organized nine ‘Parivartan Yatras’ covering 217 out of 294 assembly constituencies, engaging over 700,000 individuals across 560 events.
The party also launched a booth empowerment campaign, establishing committees at 70,671 booths and appointing 876,765 workers. Based on analyses of previous elections, 210 focus constituencies were identified, with targeted strategies developed for each booth.
Union Home Minister Amit Shah addressed state-level issues of corruption and failures of the state government, releasing charge sheets in 220 assembly constituencies to inform the public. Over 2 million trust cards were filled out by women and youth across Bengal.
During various festivals, BJP workers reached out to religious and spiritual leaders at 6,250 locations, connecting with over 200,000 individuals. Additionally, 9,498 Bengali migrants from 21 states participated in campaigning for the BJP. Street corner meetings were held at 8,315 power centers across the state.
The ‘Chakri Chai Bangla’ campaign registered job seekers in 220 constituencies, while 196,000 drawing-room meetings were organized to engage women. The BJP also hosted over 600 programs across 288 seats featuring 61 national and state leaders.
Prime Minister Modi held 19 election rallies and conducted two roadshows in West Bengal, with a notable presence of 750,000 attendees at the ‘Brigade Chalo’ rally in Kolkata. His messages, including a boat ride on the Hooghly River, resonated with the local populace.
Home Minister Amit Shah conducted 40 rallies and roadshows, emphasizing the need for the people to reconnect with their cultural roots. BJP’s national president Nitin Gadkari and other central leaders held events in 128 constituencies, alongside 101 rallies by chief ministers from other states.
Moreover, ward committees were formed in Kolkata’s Presidency area to enhance voter turnout for the BJP. The party crafted narratives to sway voters, utilizing slogans like ‘Bachate Chai, BJP Tai,’ ‘Paltaon Darakar Chai BJP Sarkar,’ and ‘Bhaya Out, Bharosa In’ to turn the electoral tide in their favor.
Deependra Singh Chundawat is a Senior Sub-Editor at Udaipur Kiran, specializing in a wide range of technology topics including mobile phones, applications, gaming, PCs, and wearables. Along with covering the latest tech news, he also creates engaging web stories. Passionate about emerging technologies, he stays up to date with the newest trends and enjoys reading and writing about the latest mobile launches and digital innovations.
