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VIP Clothing to discontinue licence agreement with Eminence Group

VIP Clothing will not be continue the Eminence licence agreement entered with Eminence group for manufacturing and marketing of undergarment under Brand name called EMINENCE, which is due for expiry on December 31, 2018.

The contribution towards sales from Eminence brand was not significant and hence company won’t be renewing said agreement further from January 01, 2019.

VIP Clothing (formerly Maxwell Industries) is leading Indian company engaged in manufacturing and marketing of innerwear. They are well-known manufacturers of brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all of their sub brands.

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