online advertising

Google’s Antitrust Trial Over Online Advertising Set to Begin

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Alphabet-owned Google will face U.S. antitrust regulators in Alexandria, Virginia, on Monday as the Justice Department seeks to prove that the company is stifling competition in online advertising technology and the giant will face raids and legal action. This is the second recent confrontation with this ministry. Prosecutors say Google largely controls the technological infrastructure … Read more

YouTube Intensifies Measures Against Ad Blockers: Integrating Advertisements Within Video Streams

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YouTube Intensifies Measures Against Ad Blockers

In a bid to thwart ad blockers and guarantee fair remuneration for content creators, YouTube is experimenting with an innovative tactic: embedding advertisements directly into video streams. This technique, referred to as server-side ad insertion, represents a monumental shift in YouTube’s ad delivery methodology and could potentially nullify many existing ad-blocking extensions. Why Is YouTube … Read more

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