Udaipur : SKORE among India’s leading prophylactic brands from the house of TTK Healthcare Ltd -Protective Devices division, pioneers of condom manufacturing and marketing in the country, launched ‘PAS’, a Pheromone Activating Spray, with Bollywood Actor, Aditya Roy Kapur. PAS, is India’s first of its kind range of pheromone-activated body spray that through its active ingredient ‘SensFeel’ acts as a ‘Sex Appeal Booster’ when applied to the body.
Pheromones are natural bio-chemicals that gives out silent scent signals that increases a man’s sex appeal. The production and secretion of pheromones is a natural process regulated by hormones and stimuli from nervous system. Their impact is scientifically well proven and well known to trigger sexual arousal in the opposite sex through subliminal olfactory cues. PAS’ active ingredient SensFeel activates the production of male pheromone, androstadienone that helps send out sensory statement to the opposite sex. All one has to do is spray generous amount of PAS on their body to discreetly attract their woman.
Introduction of PAS is part of SKORE’srecentforay in to the sexual wellness segment. According to market forecasts reports, the global sexual wellness industry will see an average compound growth of 27% from US$ 15 Billion in 2015 to US$ 50 Billion in 2020. In India, one of the main factors driving this is that more Indians are getting aware of the importance of sexual wellness. SKORE has also recently launched ‘OH!’ a pleasure gel, that employs a special formula that heightens sensitivity during sex and produces waves of hot or cold tingling meant to increase the intensity of the female climax.
Speaking on the launch, Mr. Vishal Vyas, General Manager- Marketing at TTK Protective Devices Limited. said, “SKORE is a naughty and fun brand for today’s young, bold, mischievous and flirty consumer and we are very excited to launch PAS, for our male consumers. We believe the product will help consumers boost not only their sex appeal but also their confidence. At SKORE, we would like to be a part of the naughty brigade’s journey from ‘Dating to Mating’. Our new range of products will not only ensure they are safe but also make their experiences more memorable.“
Commenting on his association with the launch of PAS, Aditya Roy Kapur, Bollywood celebrity, said,“Imhappy to be associated to launch Pheromone activating spray. The brand represents everything that is fun and quirky. Look forward to seeing the other products that SKORE will be brining to the market.”