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Balaji Telefilms’ arm ties up with Microsoft, Eko India Financial Services

Balaji Telefilms’ wholly owned subsidiary — ALTBalaji has entered into a partnership with Microsoft and Eko India Financial Services. The association will allow the digital SVOD platform’s subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data.

Balaji Telefilms is India’s leading integrated media conglomerate with market leadership in the motion picture and television content industries, among other entertainment-led businesses.

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