Tech giant Sony has launched the all-new Sony Bravia 7 series TV in India. The Sony Bravia 7 4K Mini LED TV features IMAX Enhanced and Cognitive Processor XR certification and is available in three different sizes: 55-inch, 65-inch and 75-inch. Here you will find the prices and other important details about the new Sony Bravia 7 series televisions.
Sony Bravia 7 Series Price, Availability in India
• The Sony Bravia 7 series is available in 55-inch, 65-inch and 75-inch models with model numbers K-55XR70, K-65XR70 and K-75XR70.
• The 55-inch and 65-inch models are priced at Rs 1,82,990 and Rs 2,29,990 respectively. Pricing details for the 75-inch model will be announced soon.
• Both models are available at major electronics stores, e-commerce platforms and Sony Centers across the country.
Sony BRAVIA 7 Series Features
The Sony Bravia 7 series features the XR Cognitive Processor and Studio Calibration Mode and is IMAX Advanced certified, demonstrating adherence to IMAX’s high quality standards. Dolby Atmos and Dolby Vision support for better audio and video output.
These TVs feature XR 4K upscaling technology, which upscales content to near 4K quality regardless of the source. This technology analyzes and enhances texture and details to optimize each image. Additionally, the series features XR Motion Clarity technology for smooth, blur-free playback even in fast-moving scenes.
The Sony Bravia 7 series is equipped with Clear Image technology that minimizes noise and blur. It also features a mini-LED panel and an XR contrast enhancer to enhance image depth and detail through precise backlight control. According to the company, this technology delivers deeper blacks and brighter whites.
These newly launched Sony TVs offer an immersive sound experience through XR Sound Positioning and XR Surround technology. Additionally, XR Surround uses your TV’s speakers to produce 3D surround sound, creating a virtual surround effect from above and the sides.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
