Radico Khaitan gains as its flagship brands achieve record sales

Radico Khaitan is currently trading at Rs. 1094.00, up by 14.85 points or 1.38% from its previous closing of Rs. 1079.15 on the BSE.

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Radico Khaitan

The scrip opened at Rs. 1079.15 and has touched a high and low of Rs. 1104.60 and Rs. 1069.60 respectively. So far 6076 shares were traded on the counter.

The BSE group ‘A’ stock of face value Rs. 2 has touched a 52 week high of Rs. 1229.90 on 06-Feb-2023 and a 52 week low of Rs. 731.35 on 12-May-2022.

Last one week high and low of the scrip stood at Rs. 1196.35 and Rs. 1069.60 respectively. The current market cap of the company is Rs. 14661.34 crore.

The promoters holding in the company stood at 40.27%, while Institutions and Non-Institutions held 42.16% and 17.57% respectively.

Radico Khaitan has crossed two significant sales milestones for its flagship brands – Magic Moments Vodka and 8PM Premium Black Whisky. Magic Moments Vodka has crossed an impressive sales figure of 5 million cases (vs. 3.8 million last year), while 8PM Premium Black Whisky has crossed a remarkable feat of selling over 3 million cases in FY2023 (vs. 2.1 million in FY2022).

Magic Moments Vodka, known for its smooth and refined taste, has emerged as one of the most preferred vodka brands in India, capturing the hearts of consumers with its premium quality and unique flavors. The brand’s widespread popularity and growing demand have propelled its sales to cross the remarkable milestone of 5 million cases, a testament to its unparalleled success in the highly competitive alcoholic beverage market. Currently, the vodka brand has Magic Moments, Magic Moments Verve, Magic Moments Dazzle, and Magic Moments Vodka Cocktails – all of them offering different varieties of flavours.

Similarly, 8PM Premium Black Whisky, known for its rich and distinctive taste, has garnered a loyal customer base and has become a symbol of celebration and camaraderie for whisky lovers. The brand’s continued success is evident as it has crossed the significant milestone of selling over 3 million cases, showcasing its strong presence in the Indian whisky segment. It is ranked as the second fastest growing brand (across categories) and the fastest growing whisky globally by The Millionaires’ Club 2022. The brand also won the Gold award (for the fourth consecutive year) at the Monde Selection 2022.

Radico Khaitan (RKL) is one of the India’s oldest and largest liquor manufacturers.

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