Mahindra BE 6 and XEV 9e Debut with ₹8,472 Crore in Record Bookings, Signaling EV Market Dominance

NEW DELHI, March 23, 2025 – Mahindra & Mahindra has made a thunderous entry into India’s born-electric SUV segment with the official launch of the BE 6 and XEV 9e. With over 30,000 bookings worth a staggering ₹8,472 crore, the company has set a new benchmark in the Indian electric vehicle (EV) landscape.

According to HT Auto, this massive response signals unprecedented consumer interest, and Mahindra’s strategic push into the EV market appears to be paying off.

XEV 9e Tops Consumer Demand

Of the 30,179 bookings, the XEV 9e commands the lion’s share, capturing 56% of total reservations, while the BE 6 secured the remaining 44%. This preference underlines growing consumer appetite for premium, feature-rich electric SUVs, and suggests Mahindra has struck the right chord with both offerings.

Outstanding Range and Charging Capabilities

Mahindra is offering industry-leading range options across both models:

• BE 6

  • 59 kWh battery: Up to 535 km

  • 79 kWh battery: Up to 682 km

• XEV 9e

  • 59 kWh battery: 542 km

  • 79 kWh battery: 656 km

Both models boast DC fast-charging capability of up to 175 kW, delivering 20% to 80% charge in just 20 minutes, solving one of the EV sector’s most pressing issues—charging time.

Powerful Drive, Driver-Focused Experience

Under the hood, both the BE 6 and XEV 9e deliver impressive performance:

• 59 kWh variant: 230 bhp

• 79 kWh variant: 285 bhp

• Torque (uniform): 380 Nm

• Drivetrain: Rear-Wheel Drive (RWD)

To enhance the driving experience, Mahindra includes multiple dynamic modes:

• Range: Optimized for efficiency

• Everyday: Balanced for daily use

• Race: For spirited performance

• Boost Mode: Instant acceleration

• One-Pedal Drive: For relaxed urban driving

These features cater to diverse consumer preferences—from eco-conscious commuters to thrill-seekers—making both SUVs versatile and user-friendly.

Competitive Pricing Puts Pressure on Rivals

Mahindra has priced its new EVs aggressively to challenge both traditional internal combustion SUVs and EV rivals:

• BE 6: ₹18.90 lakh – ₹26.90 lakh

• XEV 9e: ₹21.90 lakh – ₹30.50 lakh (all prices ex-showroom)

With these price points, Mahindra is directly targeting the mid- to premium-EV buyer segment, currently underserved by many global and domestic automakers.

Strategic Move in a Rapidly Growing Market

India’s EV market is expanding at an unprecedented pace, with consumers increasingly seeking clean mobility without compromising on performance or features. Mahindra’s BE 6 and XEV 9e arrive at a perfect time, delivering range, power, style, and affordability—a combination that’s poised to reshape the segment.

The ₹8,472 crore booking figure reflects consumer trust, brand strength, and excitement around Mahindra’s next-generation electric mobility vision.