Elon Musk’s X, formerly known as Twitter, has introduced a significant price increase for its Premium+ subscription plan in India, effective December 21, 2024. The hike, which amounts to a 35% increase, impacts both new and existing subscribers, reflecting X’s strategy to enhance the platform’s premium offerings.
Revised Pricing for X Premium+
Indian users will now pay ₹1,750 per month for the Premium+ plan, up from the earlier price of ₹1,300. Annual subscribers will also face a steep rise, with the cost increasing from ₹13,600 to ₹18,300 per year.
For context, international users in the United States will now pay $22 per month for the Premium+ plan, compared to the previous $16, with annual pricing rising from $168 to $229.
Notably, the basic tier subscription (₹243 per month) and the standard Premium plan (₹650 per month) remain unchanged in India.
Why the Price Increase?
X has justified the price hike with several new features and benefits for Premium+ subscribers, aimed at improving the overall user experience:
- Ad-Free Browsing: Enjoy uninterrupted scrolling without ads.
- Priority Support: Access to higher-priority customer support through @Premium.
- Enhanced Features: Introduction of Radar and expanded usage of Grok AI models, providing cutting-edge AI-driven capabilities.
The revised pricing aligns with X’s goal to reinvest in its platform, offering advanced tools and better services for its Premium+ users.
Impact on Existing Subscribers
For existing subscribers, the new pricing will take effect starting with their first billing cycle after January 20, 2025. Subscribers billed before this date will continue to pay the current rate.
Additionally, X has revamped its revenue-sharing model, now prioritizing content quality and engagement over ad impressions. This move aims to reward creators fairly and encourage meaningful contributions to the platform.
Key Highlights:
- Monthly Premium+ Cost: ₹1,750, up from ₹1,300.
- Annual Premium+ Cost: ₹18,300, up from ₹13,600.
- Benefits: Ad-free experience, priority support, AI tools like Grok, and Radar.
- Implementation: Price changes effective December 21, 2024, for new users and from January 20, 2025, for existing users.
My name is Ganpat Singh Choughan. I am an experienced content writer with 8 years of expertise in the field. Currently, I contribute to Udaipur Kiran & Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
