Samsung has once again solidified its dominance in the global television industry, securing the top position for the 19th consecutive year since 2006. According to market research firm Omdia, the South Korean tech giant captured an impressive 28.3% market share in 2024, reaffirming its leadership in both premium and ultra-large TV segments.
Samsung’s Market Leadership Across Key Segments
Samsung’s success spans multiple high-growth categories, including premium, ultra-large, and QLED TVs.
✔ Premium TV Segment: Samsung commands a 49.6% market share, capturing nearly half of the global premium TV market.
✔ Ultra-Large TVs (75 inches and above): The brand leads with a 28.7% market share, maintaining its dominance in the big-screen segment.
✔ QLED TV Market: Samsung sold 8.34 million QLED units, securing a 46.8% market share. The global QLED market surpassed 10% of total TV sales for the first time, marking a significant milestone.
✔ OLED TV Market: Samsung’s OLED sales reached 1.44 million units, with a 27.3% market share. The company witnessed a 42% year-over-year (YoY) increase in unit sales and a 4.6% rise in market share.
These figures underscore Samsung’s continued innovation and strategic expansion in the premium TV sector, setting new benchmarks for the industry.
Samsung Unveils Vision AI & Expands Art Store at CES 2025
At CES 2025, Samsung introduced Vision AI, an advanced AI-powered screen technology designed to personalize the viewing experience by analyzing user preferences, intent, and habits. This cutting-edge innovation will be incorporated into Samsung’s Neo QLED, OLED, QLED, and The Frame TV models, further enhancing their smart capabilities.
Additionally, Samsung announced the expansion of its Samsung Art Store—originally exclusive to The Frame TV—to Neo QLED and QLED models, allowing more users to curate and enjoy digital artwork in their living spaces.
Samsung’s Continued Dominance in the TV Industry
Samsung’s sustained leadership is driven by technological innovation, premium offerings, and strategic market positioning. With industry-leading advancements like Vision AI and a strong foothold in the QLED and OLED markets, Samsung remains the undisputed leader in the global television industry.
As Samsung continues to push the boundaries of TV technology, consumers can expect a more immersive, personalized, and intelligent viewing experience in the years to come.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
