Orient Electric has entered into a strategic partnership with De’Longhi Group, Italy. This partnership paves way for the entry of three international premium small appliances brands in India – De’Longhi, Kenwood and Braun. Orient Electric will have exclusive rights to market and sell these brands in India.
Orient Electric has established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. It is largest manufacturer and exporter of fans from India with a dominating presence in over 35 international markets.