Meta Platforms and EssilorLuxottica’s new generation smart glasses have sold more in a few months than the old ones in two years, EssilorLuxottica’s CEO said on Tuesday.
Launched last October, Ray-Ban Meta smart glasses allow users to broadcast directly from the glasses to their Facebook and Instagram followers. Smart glasses have built-in meta-AI that provides information about the object the user is looking at.
The first version of the smartwatch, a collaboration between Meta and Essilorluxottica, reportedly struggled to win over consumers.
Francesco Millari, CEO of EssilorLuxottica, said that the first generation of smart glasses, Ray-Ban Stories, paved the way for the success of the next generation of smart glasses.
“Today, people’s expectations are clear… this is where the success of the second generation comes from,” Milleri said on the sidelines of an event in Milan.
The Ray-Ban Metas AI feature is only available in the US and is not currently enabled in Europe.
“We are awaiting a decision on the new European AI law, which we hope will be adopted soon,” Milleri added.
EssilorLuxottica’s CEO said Meta is a “key partner” for the company and its group’s brands are “cultural mediators in bringing technology to people.”
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
