Mahindra & Mahindra (M&M) is currently trading at Rs. 660.60, up by 4.70 points or 0.72% from its previous closing of Rs. 655.90 on the BSE.
The scrip opened at Rs. 658.00 and has touched a high and low of Rs. 663.75 and Rs. 658.00 respectively. So far 4423 shares were traded on the counter.
The BSE group ‘A’ stock of face value Rs. 5 has touched a 52 week high of Rs. 992.00 on 30-Aug-2018 and a 52 week low of Rs. 598.00 on 16-May-2019.
Last one week high and low of the scrip stood at Rs. 662.75 and Rs. 626.65 respectively. The current market cap of the company is Rs. 81542.10 crore.
The promoters holding in the company stood at 21.51%, while Institutions and Non-Institutions held 54.93% and 23.56% respectively.
Mahindra & Mahindra (M&M) has invested Rs 60 crore in digital marketing at passenger vehicle showrooms in the past three years. The company had started digital marketing at its showroom in 2011 when it launched the premium SUV, the XUV500.
The company has also set up over 300 such centers, including 100 ‘showroom within showroom’ in the past six months. The aim of theses center is to help the company’s engagement in the pre-purchase and purchase stages by integrating a virtual world at its showrooms
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.