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Zee Entertainment gains as its ZEE5 on course to cross 100 million active user mark before March 2020

Zee Entertainment Enterprises is currently trading at Rs. 261.60, up by 1.85 points or 0.71% from its previous closing of Rs. 259.75 on the BSE.

The scrip opened at Rs. 261.00 and has touched a high and low of Rs. 265.80 and Rs. 256.00 respectively. So far 466562 shares were traded on the counter.

The BSE group ‘A’ stock of face value Rs. 1 has touched a 52 week high of Rs. 506.10 on 17-Dec-2018 and a 52 week low of Rs. 203.70 on 07-Oct-2019.

Last one week high and low of the scrip stood at Rs. 267.30 and Rs. 234.85 respectively. The current market cap of the company is Rs. 25015.75 crore.

The promoters holding in the company stood at 22.37%, while Institutions and Non-Institutions held 61.92% and 15.71% respectively.

ZEE5, a video on demand website run by Zee Entertainment Enterprises, is on course to cross the 100 million active user mark before March 2020 and to meet the breakeven target within five years of operations as it increases its vernacular play.

The platform already has over 76 million active subscribers as of the June quarter and boasts of the largest language offering–12 languages, including Bhojpuri, and five foreign languages–Bahasa, German, Malay, Russian and Thai.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.