May 5, 2025 — Jakarta/Beijing — vivo has expanded its audio lineup with the launch of the iQOO Buds 1i, a new pair of true wireless stereo (TWS) earbuds aimed at budget-conscious users and gamers. The earbuds debuted over the weekend and are now available in select markets, including Indonesia and China, offering a standout battery life of up to 50 hours and low-latency audio performance.
iQOO Buds 1i: Key Features and Specifications
The iQOO Buds 1i share a similar design and hardware profile with the vivo Buds 3i sold in China but stand out with a striking “Star Light” Yellow and Black color scheme and iQOO branding.
Battery Life:
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Indonesia Variant: Up to 50 hours of playback with the charging case
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China Variant: Slightly reduced at 45 hours
Audio and Connectivity:
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10 mm high-polymer composite drivers for rich bass and crisp audio
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Bluetooth 5.4 with 88ms ultra-low latency in Gaming Mode
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AI Noise Reduction for clearer calls and immersive audio
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IP54-certified water and dust resistance
Smart Features:
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Google Assistant support (international version only)
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Google Fast Pair for quick connection with Android smartphones
Pricing and Availability
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Indonesia: IDR 349,000 (~$21 / €18) for the 50-hour version
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China: CNY 95 (~$13 / €11) for the 45-hour version
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Available Color: Star Light (Yellow and Black)
Despite being a rebadged version of the Buds 3i, the iQOO Buds 1i deliver flagship-like features at an entry-level price, making them an appealing choice for budget-conscious music lovers and mobile gamers.
Market Strategy and Positioning
By leveraging the iQOO brand’s identity as a performance-driven sub-brand, vivo is clearly targeting the youth and gaming demographic. The low-latency gaming mode, large battery life, and affordable pricing combine to position the iQOO Buds 1i as a value-packed option in the budget TWS segment.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.