Tata Motors is ramping up its electric vehicle (EV) strategy in India with a slew of new launches and updates aimed at maintaining its market leadership.
Mumbai, India – May 19, 2025 – Tata Motors, the leading Indian automaker in the electric passenger vehicle space, is set to make an aggressive EV push in FY26. In a recent investor presentation following its financial results, the company confirmed its plans to launch two new EVs – the Tata Harrier EV and Tata Sierra EV – while also updating its existing electric lineup.
This announcement comes at a critical juncture for Tata Motors, as the brand aims to transition electric mobility from a niche offering to a mainstream product category in India.
Harrier EV Launch on June 3
The much-anticipated Tata Harrier EV will be officially launched on June 3, 2025, followed by the Sierra EV, one of the most iconic and awaited electric SUVs in the country. Both these vehicles have already made multiple public appearances, including at the Bharat Mobility Global Expo 2025, and are now ready to hit the roads.
These new SUVs will join Tata Motors’ existing EV portfolio which includes:
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Tiago EV
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Tigor EV
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Punch EV
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Nexon EV
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Curvv EV
While the Harrier and Sierra EVs are brand-new additions, the existing models are set to receive facelifts and feature upgrades in FY26. The company has committed to strengthening the value proposition of its current electric lineup, focusing on enhanced performance, design, and digital features.
Addressing the EV Sales Decline
Tata Motors’ move comes on the back of a 10% decline in EV sales in FY25. The company sold approximately 65,000 EVs in the last fiscal year, a drop compared to its performance in FY24. The upcoming launches and updates are seen as a direct response to revitalize demand and reaffirm its leadership in the segment.
Broader Strategy for Sustainable Growth
Tata Motors’ EV roadmap is part of a larger sustainable growth strategy for FY26, spanning both electric and internal combustion engine (ICE) segments. In the ICE category, the automaker plans to:
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Leverage a strong and refreshed product portfolio across hatchbacks and SUVs.
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Implement product interventions to maintain competitive edge.
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Expand its dealership network, particularly in key markets with a focus on large-format showrooms.
The carmaker believes that a strong presence in both ICE and EV segments will ensure balanced growth and long-term resilience in a rapidly evolving automotive landscape.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
