Mahindra & Mahindra (M&M) has commenced pre-launch bookings of its upcoming premium SUV which has been christened Alturas G4. The model was code-named as Y400 and will be launched on November 24.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.