Mumbai, 15 December (Udaipur Kiran) — Jio Credit Limited (JCL), the lending arm of Jio Financial Services Limited, on Monday unveiled its new brand marketing campaign #HarBadeSapneKePeeche, celebrating the aspirations that drive India’s growth journey.
At the centre of the campaign is an AI-powered brand film that highlights how customised credit solutions enable progress — from a family stepping into their first home, to a young entrepreneur launching her dream bakery, and a sister supporting her sibling’s global education ambitions. The campaign will be promoted across digital platforms, social media, print, radio and outdoor media.
JCL said the use of artificial intelligence in crafting the film’s visual storytelling aligns with its strong digital-first approach. The company offers customers quick and flexible access to capital through Home Loans, Loan Against Property, Loan Against Securities and Corporate Lending Solutions. These services are available through its website (www.jiocredit.in), the JioFinance app and partner distribution channels.
Jio Credit’s technology-led ecosystem provides a fully digital experience — from onboarding to servicing — including real-time customer verification, data-backed credit approvals, fast disbursements and a digitised interface for channel partners. Its AI-powered customer support bot uses natural language processing and generative AI to deliver fast and seamless assistance.
Managing Director and CEO Kusal Roy said the company is committed to innovating for greater access and affordability in lending.
“We appreciate the overwhelming trust our customers have shown in a short span of time, reflected in our growing loan book. AI-led innovation sits at the core of Jio Credit. By combining intelligent automation with deep customer understanding, we are shaping a new paradigm in lending — one that delivers industry-leading efficiency and empowerment,” he said.
JCL said its efforts reflect a commitment to building a convenient, accessible and customer-centric digital lending ecosystem.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
