HMD Global, best known for manufacturing Nokia branded smartphones, is all set to launch its first HMD branded smartphone in India. Ahead of the official launch, the Finnish brand has confirmed the name of the device.
The brand chose this name as part of an X-competition. It is speculated that the next HMD phone will be branded HMD Pulse, which has been available in Europe since last month. HMD Pulse will be available in the US as HMD Vibe.
Last week, HMD India announced the launch of its first Indian smartphone and launched the #HMDNameOurSmartphone competition on X for users to suggest names. This different marketing strategy seems to have caught on with numerous posts from viewers suggesting names like Indhumanoid, Manbha, Naruto and Brahmos.
The brand now seems to have decided on the Arrow name, as evidenced by the Rajasthan Royals IPL team’s X jersey. The brand has partnered with IPL teams as an official smartphone partner during this year’s T20 season. It has been confirmed that this device will launch in the country in the coming weeks.
HMD Arrow is expected to launch as an entry-level phone. It could be a renamed version of the HMD Pulse. The latter was previously launched in Europe for €140 (roughly Rs. 12,460). It is available in Atmos Blue, Dream Pink and Meteor Black.
HMD seems to use different names for a smartphone depending on the region. The Pulse will launch in the US as the HMD Vibe.
The HMD Arrow is expected to have the same specifications as the HMD Pulse. The Pulse runs on Android 14 and features a 6.65-inch HD+ (720 x 1612 pixels) LCD display with a maximum brightness of 600 nits and a refresh rate of 90 Hz. This device operates on a 12nm Unisoc T606 octa-core chip. Equipped with a 13 million pixel camera on the back and an 8 million pixel camera on the front.
The HMD Pulse has up to 128GB of internal storage and is powered by a 5,000mAh battery that supports 10W charging.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.