“Udaipur Ka Paisa Udaipur Mein” Campaign Completes Phase-2

Udaipur, March 7 (Udaipur Kiran): The widely discussed public campaign “Udaipur Ka Paisa Udaipur Mein”, being run by the Mewar Bachao Manch to protect local trade, employment and economic self-reliance in the city, has successfully completed its Phase-2. The initiative, launched under the slogan “Vyapari 2.0 – Daam Kam, Samman Zyada,” is now preparing to move into Phase-3, which will focus on direct dialogue with the administration and government.

Manch’s founding president Abhishek Pandey said that the second phase of the campaign focused on public awareness by placing citizens at the centre of the movement. Special attention was given to youth and women, as young consumers are among the largest users of instant delivery apps, while women play a major role in managing household budgets.

During the campaign, the team directly connected with around 5,000 people on the ground, recorded an online reach of nearly 8 lakh, and effectively conveyed the message to over 1 lakh citizens. Around 25 percent of participants were women, while the 18–24 age group accounted for about 35 percent of the participants. Volunteers also visited shops and placed stickers promoting the message “Better than Online”, assuring efforts to attract customers toward local markets.

Based on feedback and ground experience from Phase-2, the Manch has decided to initiate direct engagement with the government in Phase-3. Pandey said that the responsibility cannot rest solely on traders and citizens, and that policy-level changes are also necessary.

For the upcoming phase, the organisation has put forward three key demands:

1. Creation of a government-supported local delivery app for Udaipur traders operating on a “no profit, no loss” model so that e-commerce benefits the local economy.

2. Establishing a system in the FMCG sector where local traders receive the same wholesale rates offered to large instant delivery companies.

3. A ban on ultra-fast delivery models such as 10-minute deliveries, which the Manch claims pose safety risks to gig workers and residents.

Pandey said that in the first phase of the movement, traders from more than ten major markets in the city had joined the initiative. Markets including University Road, Thokar, Subhash Circle, Sector-14, Chungi Naka, Surajpol, Maldass Street, Tuta Darwaza, Bohra Ganesh Ji and Pahada had participated, where traders signed pledges promising fair prices, good quality and respectful customer service. Several traders had also announced free home delivery to provide consumers with a strong alternative to online platforms.

The Manch believes that the increasing dominance of dark stores and instant delivery apps is directly affecting local trade, small grocery businesses and employment. According to the organisation, heavy discounts and offers on such platforms often hide additional costs, and money spent by consumers ultimately moves out of the city’s local economy.

Pandey reiterated that the movement is not merely about market competition but about protecting local employment and the economic identity of Mewar.

Women teams led by Nidhi Gupta and Dr. Shikha Doshi conducted outreach activities in several areas including Fatehsagar, Surajpol, Subhash Circle, Bohra Ganesh Ji, Sikh Colony, Thikar Chauraha, Sundarwas, Sector-14, Savina, University Road, Ayad, Maldass Street, Tuta Darwaza, Keshav Nagar, Payda, Adarsh Nagar and Pratap Nagar, encouraging residents to support local businesses.

During Phase-2, the campaign also introduced “support letters” signed by consumers, where citizens pledged that if local traders maintain fair pricing, quality products and respectful behaviour, they would prefer shopping from Udaipur’s local markets instead of online apps.

The Manch has announced that in Phase-3, more than 10,000 signatures will be collected from markets and residential areas across the city. A delegation will then submit a memorandum to the administration and the government seeking action on the proposed demands.

According to the organisation, “Udaipur Ka Paisa Udaipur Mein” is not just a slogan but a collective socio-economic commitment aimed at building a self-reliant and dignified local economy, which the next phase will attempt to take to the policy level.