In a resounding affirmation of consumer faith and brand legacy, Jeep® India has once again clinched the title of India’s Most Trusted SUV Manufacturer in the prestigious TRA’s Brand Trust Report 2025. This marks Jeep’s sixth overall win, including a record-breaking four-year streak from 2022 to 2025, and previous top honors in 2019 and 2020.
Four-Year Streak Strengthens Jeep’s Leadership in India
The 15th edition of the Brand Trust Report, conducted by TRA Research Pvt. Ltd., is based on a robust and exhaustive study involving over 2,500 consumer-influencers across 16 cities in India. Evaluating brands on key parameters of Brand Trust and Brand Desire, the report leverages more than 90,000 interviews collected over the past 13 years—cementing its status as one of India’s most reliable brand equity benchmarks.
‘Make in India’ at the Core of Jeep’s Strategy
Expressing pride over the achievement, Shailesh Hazela, Managing Director & CEO, Stellantis India, said,
“This recognition reaffirms our relentless focus on quality, innovation, and customer satisfaction. With manufacturing hubs in Ranjangaon, Hosur, and Thiruvallur, and R&D centers in Pune and Chennai, we are proud to uphold the Stellantis Production Way. India is the only country outside North America to locally manufacture four Jeep nameplates—Wrangler, Compass, Meridian, and Grand Cherokee—a true testament to our commitment to the ‘Make in India’ vision.”
A Legacy of Trust, Heritage, and Adventure
Kumar Priyesh, Business Head & Director – Automotive Brands at TRA, underlined Jeep’s historical impact,
“Jeep is more than an automobile brand—it’s the pioneer of the SUV segment. Our research clearly shows that Jeep stands for adventure, resilience, and dependability, resonating deeply with Indian consumers year after year.”
N. Chandramouli, CEO of TRA Research, added,
“Jeep’s consistent No.1 ranking in the SUV category highlights a strong emotional and functional bond with Indian buyers. Our rigorous methodology ensures that this recognition is not marketing-led, but genuinely consumer-driven.”
A Journey Rooted in Trust
From its wartime origin during World War II as the rugged and reliable 4×4, to its modern-day avatar as a luxury off-road icon, Jeep has maintained trust as its cornerstone for over 75 years. In India, Jeep’s blend of legacy design, proven performance, and community-driven culture has cultivated a loyal customer base seeking both capability and connection.
Notably, Jeep’s recognition in 2019 as India’s most trusted automobile brand overall laid the foundation for a dominant run in the SUV segment—one that continues to thrive through technological innovation and customer-centric initiatives.
Looking Ahead
With this continued validation from TRA’s Brand Trust Report, Jeep India is poised to deepen its footprint and consumer engagement, reaffirming its position as the benchmark for trust in the SUV category. As the brand gears up for future electric offerings and new product launches, it aims to uphold the very values—trust, freedom, and adventure—that have defined its journey globally and in India.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
