Udaipur: Hyundai Motor Company India (HMIL) is on a mission to gain a foothold in rural India. Keeping in mind the diverse needs of consumers across India, Hyundai Motor India is proud to introduce ‘Gramin Mahotsav’, a vibrant initiative that celebrates the essence of rural India. With rural sales accounting for over 19% of total sales, HMIL is committed to fostering strong relationships with rural communities.
Under the leadership of Grameen Mahotsav, Hyundai will host a range of exciting activities including exciting product launches, interactive shows and engaging customer experiences such as Nukadnatak, live music, folk dance and regional talent shows. The two-day Grameen Mahotsav carnival takes place at 16 locations across India and features crafts, rides, play areas and lively markets with delicious food stalls. Grameen Mahotsav is more than just a celebration, it serves as a platform for Hyundai to explore the huge potential of the rural market. By working closely with the community and gaining insight into market trends, HMIL aims to not only meet evolving demands but also identify new customers and welcome them into the Hyundai family.
Mr. Tarun Garg, Chief Operating Officer (COO) Hyundai Motor India Ltd. Hyundai Motor India expresses its enthusiasm for this initiative and is poised to achieve significant growth in the rural market in FY 2023-24. . Last year, we sold 1.15 million vehicles in rural India. This amount increased by 11% from 2022 to 2023. We are confident that good monsoon, rising income levels and improved infrastructure will increase the share of rural markets. This growth is driven by our belief in the potential of the domestic market and our commitment to meeting the growing needs of Indian consumers everywhere. ”
He also said, “We at Hyundai Motor India strongly believe that for the country’s prosperity, both India and India must move forward together. We want to understand the market trends and meet their expectations by innovating and interacting with local consumers to continue.” I am sure that we can help contribute to the comprehensive development of this country.
By engaging dealers, local influencers, investors, customers and their families, Hyundai Motor India has built a strong network to not only increase brand awareness but also increase sales in rural markets. The first Grameen Mahotsav was successfully held in Ahmedabad, Gujarat in April 2024. Currently, Hyundai Motor India is looking to expand its reach and impact in rural areas. With initiatives like Grameen Mahotsav, Hyundai remains true to its mission of strengthening relationships, understanding market dynamics and contributing to the overall development of the country.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.