As private telecom operators continue to hike recharge prices, users are increasingly looking for cost-effective alternatives with long validity. Bharat Sanchar Nigam Limited (BSNL), the state-owned telecom giant, is capitalizing on this shift by introducing highly competitive plans. With its budget-friendly recharge options, BSNL has attracted over 50 lakh new users in recent months, intensifying competition for private players like Jio, Airtel, and Vi.
BSNL’s Rs 197 Plan: Affordable Connectivity for 70 Days
BSNL’s newly launched Rs 197 recharge plan is a game-changer for users who need an active SIM without spending heavily on data and calling. This plan offers 70-day validity, making it an ideal choice for users who rely on their number for essential services like OTP verification, banking alerts, and emergency calls.
With this, BSNL strengthens its position as the go-to provider for long-term affordability without compromising on basic telecom services.
Plan Benefits: Free Calling, Data, and SMS
The Rs 197 plan brings a mix of calling, data, and SMS benefits, ensuring customers get the most out of their recharge:
✔ Unlimited Calling: Users enjoy free unlimited calls across all networks for the first 18 days. After this period, outgoing calls are disabled, but incoming calls remain active for the full 70-day validity.
📶 Data Benefits: The plan includes 36GB of total data, with a daily cap of 2GB for the first 18 days. After the daily data expires, browsing services will be discontinued unless users purchase an additional data top-up.
📩 Free SMS: BSNL provides 100 free SMS per day for the first 18 days, making it a valuable addition for users who rely on messaging services.
BSNL’s Competitive Edge
At just Rs 197, this plan is one of the most affordable options available in the market. While private telecom operators continue to focus on premium plans, BSNL is capturing a large share of users seeking budget-friendly, long-validity options.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
