Tuesday , October 26 2021

Bata India aims to continue its growth journey in India with multi-channel retail strategy

Bata India is aiming to continue its growth journey in India with the multi-retail channel approach along with an e-commerce platform to reach out to as many customers as it can. The company has a retail network in 450 towns, is further expanding by adding new stores in smaller towns through the franchise route.

The company is planning to strengthen its presence by adding 500 stores in the next five years, focusing mainly on small markets as it has identified tier II, III and IV cities where it has plans to broaden its sales network through the franchise model.

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.

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