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Westlife Development’s arm partners with NBA: Report

Westlife Development, owner of the Master Franchisee of McDonald’s restaurants in West & South India through its subsidiary Hardcastle Restaurants (HRPL) has reportedly signed partnership deed with National Basketball Association (NBA) to bring NBA-themed promotions and NBA Experience Zones in selected restaurant outlets in 39 cities across India.

McDonald to give NBA-branded basketball with every family meal at its restaurant in West and South region.

Westlife Development focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary HRPL. The Company operates a chain of McDonald’s restaurants in west and south India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary.

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