Mumbai, 13 November (Udaipur Kiran)। Shares of True Colors surged over 6% on Thursday after the company announced that it has signed a Distributor Agreement with ITACA, a Spain-based leader in digital ink and technology solutions. The stock climbed to ₹226.90, up ₹13.35, after opening at ₹234.90, which also marked its 52-week high.
During the day, the scrip touched a high and low of ₹234.90 and ₹216.00 respectively, with over 1.72 lakh shares traded. The company currently commands a market capitalisation of ₹542.52 crore. Promoters hold a strong 94.86%, while institutions and non-institutions hold 3.13% and 2.01% respectively.
Under the newly signed agreement, True Colors has been appointed as ITACA’s exclusive distributor for India, responsible for the distribution, marketing and after-sales support of ITACA’s digital textile printing consumables.
The partnership aims to strengthen True Colors’ presence in India’s fast-growing pigment textile ink market and expand its offerings in the digital textile printing segment. The deal also broadens the company’s consumables portfolio, complementing its existing high-end digital printers, sublimation paper and printing services.
By integrating ITACA’s advanced ink technologies, True Colors enhances its machine-paper-ink ecosystem, boosts product compatibility and secures stable recurring revenue from consumables.
True Colors provides comprehensive digital textile printing solutions, including trading of digital printers, inks and parts, manufacturing of sublimation paper, and advanced fabric printing services.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.