ITC’s Foods Division has launched yet another disruptive product offering from its B Natural range of fruit beverages – the country’s first premium fruit beverages in Aseptic PET bottles with no added preservatives. Last year, the brand had made a paradigm shift in the way their fruit juices and beverages are manufactured. B Natural’s entire range is ‘not made from imported concentrates’ but with Indian fruits sourced only from Indian farmers.
The launch range will comprise of three variants which cater to the Indian consumer palette – Himalayan Mixed Fruit, Ratnagiri Alphonso and Dakshin Pink Guava which are made with fruits that are procured from the pristine orchards of Himalayas, Ratnagiri and Dakshin Karnataka. The range will be available across major Modern Trade and General Trade stores across the country.
ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agri-business, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.