The bank’s first comprehensive digital credit card series with fully customizable app-based services built on a DIY platform from start to finish.
Udaipur: HDFC Bank, India’s leading private bank, today announced the launch of PIXEL, its first mobile app-based, customizable DIY digital card series for digital natives. PIXEL is designed for a generation characterized by digital dominance, unique tastes and unique financial behaviors.
PIXEL is a unique series of digital credit cards that offers seamless program-based issuance, complete digital lifecycle management, user engagement and digital services.
Additionally, through PIXEL, the bank enables customization and choice to its customers by allowing them to select their preferred categories and preferred merchants/platforms such as Zomato, Myntra, BookMyShow, MakeMyTrip, Amazon, Flipkart, etc. This way, customers can get quick and attractive cashbacks on their spending with these merchants/platforms. Both existing and new customers can apply for a PIXEL credit card through the bank’s PayZapp mobile application.
PIXEL Play is a do-it-yourself credit card from the PIXEL series. Offering customizable benefits, customers can choose the merchant, card color and billing date to receive fast cashback. This card is aimed at users who want to experience the benefits of a credit card and immerse themselves in the world of digital customization.
PIXEL Go is a card for beginners who want to enter the world of credit cards and improve their creditworthiness through flexible installment payments.
HDFC Bank PIXEL credit card series launched on Visa payment network. The PIXEL card series will soon be available on additional card networks. Zeta, a next-generation banking technology company, has partnered with the bank to become a PIXEL technology provider.
Speaking at the launch, Parag Rao, Head of Payments, Debt Products, Consumer Finance and Marketing said, “We at HDFC Bank are delighted to introduce this first digital credit card that offers flexibility and customization. “With PIXEL, we are not just launching a product the market, we are shaping the future of digital banking and ensuring our services are as dynamic and innovative as the customers we serve. ”
Sandeep Ghosh, Group Country Manager for India and South Asia, said: “We are pleased to deepen our partnership with HDFC Bank under the PIXEL credit card initiative, which is a testament to our digital and customer-centric payments approach and Visa innovation.” is rated as trustworthy by consumers. Offering this family of cards enhances the banking experience and provides today’s digital consumers with unparalleled flexibility and personalization. ”
Zeta APAC CEO and Global CTO Ramki Gaddipati said, “Zeta is proud to realize HDFC Bank’s vision of powering India’s next generation credit cards from process to instant card management, PIXEL from the latest banking processing platform and Zeta Payment leverages Tachyon By enabling many unique credit card experiences using traditional technology, we are raising the bar for native credit cards around the world.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.