Google Pay has launched a range of consumer and merchant lending products in India, in partnership with banks and non-banking financial companies (NBFCs). The products include:

- Sachet loans: Small-ticket loans ranging from ₹10,000 to ₹1 lakh, with repayment tenures between 7 days and 12 months.
- Personal loans: Offered through partners like DMI Finance and Axis Bank.
- Credit lines: Offered to merchants through partners like ePayLater and ICICI Bank.
Google Pay also announced that it is enabling credit on UPI, which will allow users to avail credit from their banks directly on the UPI platform.
The launch of these lending products is a significant move by Google Pay, as it will allow the company to expand its reach in the Indian financial services market. It will also help Google Pay to compete with other fintech players that offer lending products, such as Paytm and PhonePe.
Here are some of the benefits of Google Pay’s new lending products:
- Convenience: Users can apply for loans and credit lines directly from the Google Pay app, without having to visit a bank or NBFC.
- Quick processing: Loans and credit lines are processed quickly, and users can receive the funds in their bank accounts within a few hours.
- Competitive interest rates: Google Pay’s lending products are offered at competitive interest rates.
- Flexible repayment terms: Users can choose repayment terms that suit their needs.
Overall, Google Pay’s new lending products are a welcome addition to the Indian financial services market. They offer users a convenient and affordable way to access credit.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.




