Beijing, August 4: A global influencer co-creation communication campaign titled “Meet Xinjiang This Summer” was launched in the city of Kuche, located in the Aksu region of Xinjiang Uyghur Autonomous Region. This initiative is a collaboration between the Europe-Latin America Language Program Center of China Media Group (CMG) and the News Office of the Xinjiang government.
The campaign commenced with an event themed “Magical Night at the Museum,” held at the Kuche Museum. Participants were given the opportunity to closely experience the ancient culture of Kuche through immersive exhibitions and interactive experiences. The rich heritage of the ancient Silk Road civilization and its evolution over time were also effectively showcased.
Currently, the tourism season in China is at its peak during the summer holidays, with a steady increase in the number of tourists visiting Xinjiang. The Aksu region is particularly known for its stunning natural landscapes and delicious fruits in August. Influencers from both domestic and foreign backgrounds expressed their excitement about exploring the historical and cultural heritage of Kuche.
They specifically mentioned their eagerness to experience the lives and culture of local residents in the old town of Kuche. In addition to the natural beauty and cultural diversity, they are looking forward to the unique experiences that this journey will offer.
The aim of this campaign is to present a new era of unity, harmony, prosperity, development, openness, and inclusive culture of Xinjiang to the world through original content created from an international perspective. The campaign features foreign influencers from 11 countries, including Germany, France, the UK, the Czech Republic, Poland, Greece, Serbia, and Croatia, alongside CMG’s multilingual anchors.
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