(Udaipur Kiran) — Apple is reportedly scaling back production of its newly launched iPhone Air by around one million units this year after sales fell short of expectations. The move comes despite the model’s sleek, ultra-thin design and flagship-level specifications.
According to a report from The Elec, citing Japan’s Mizuho Securities, the lower-than-expected demand for the iPhone Air has prompted Apple to readjust its production strategy. While the company will reduce output for the iPhone Air, it plans to increase production for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max models by a combined total of two million units.
The overall production forecast for the iPhone 17 series has now been revised upward from 88 million to 94 million units for early 2026, indicating strong market confidence in Apple’s main lineup.
Although the iPhone Air witnessed strong initial sales in China, its response in Western markets has been more subdued. Analysts suggest that its premium pricing and thinner design — which limits battery capacity and camera versatility — may have dampened broader consumer appeal.
Experts note that Apple’s move reflects a strategic adjustment rather than a setback. The company appears to be fine-tuning its product mix to align innovation with user preferences. Despite the cutback, Apple’s iPhone 17 series continues to perform robustly worldwide, maintaining strong sales momentum.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
