United Breweries (UBL) is planning to introduce brands from the global portfolio of Heineken, the Dutch multinational, which now owns a majority stake. Besides, the company would continue to drive the mainstream portions through a category penetration share gain route, which contributes a larger chunk of the business. The company is seeing beer consumption back in line with pre-pandemic levels.
Earlier this year, Heineken had acquired additional ordinary shares in UBL on June 23, taking its shareholding in the company from 46.5 per cent to 61.5 per cent.
United Breweries is maker of Kingfisher beer and Heineken beer in India.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.