Sanghvi Brands enters into JV agreement with Kerala Ayurveda

Sanghvi Brands has entered into a Joint Venture (JV) Agreement with Kerala Ayurveda to establish, manage and operate wellness resorts and wellness ayurvedic spas under the new brand name jointly agreed by the parties to develop Ayurvedagram Wellness Resorts and Ayurvedagram inspired Ayurvedic Spas across the world by way of forming a Joint Venture Company (JV Company) as per the terms and conditions agreed under the said JV Agreement.

This joint venture will leverage the unparalleled Ayurveda expertise and credibility of Kerala Ayurveda along with the global reach and operational infrastructure of Sanghvi Brands. The joint venture will develop and operate Ayurvedagram Wellness Resorts varying in size from 30 keys to 100 keys. The joint venture will also develop Ayurvedic Spas inspired by Ayurvedagram, which would be made part of the Spas across luxury hotels globally.

Sanghvi Brands manages and operates Luxury Spa, Beauty, Wellness & Fitness Brands and one of the top largest Spa and Wellness Operator in India with license rights to operate various premium international brands including Spa by Clarins, Spa by L’Occitane, Elle Spas & Salons, Warren Tricomi Salon & Spa, Levo, Rosanno Ferretti, TAOS Salon, Ramona Braganza’s 3-2-1 Fitness programme.