Mumbai, October 23 (Udaipur Kiran) — Shares of Rose Merc Ltd traded higher on Thursday after the company announced signing a Memorandum of Understanding (MoU) with WTSLN Fintech (WhatsLoan) — a leading technology service provider (TSP) in the digital lending space.
The stock was trading at ₹66.18, up by ₹0.57 or 0.87%, from its previous close of ₹65.61 on the BSE. It opened at ₹66.84 and touched an intraday high and low of ₹66.84 and ₹66.18, respectively, with 33 shares traded on the counter so far.
The BSE Group ‘XT’ stock, with a face value of ₹10, has a market capitalisation of ₹37.81 crore. Over the past year, the stock touched a 52-week high of ₹142.00 (November 18, 2024) and a 52-week low of ₹41.01 (June 27, 2025). During the past week, it traded between ₹71.97 and ₹62.03.
Promoters hold 0.13%, while non-institutional investors account for 99.87% of the company’s shareholding.
MoU for AI-Driven Digital Lending Expansion
Under the agreement, Rose Merc and WTSLN Fintech (WhatsLoan) will collaborate to advance AI-powered digital lending solutions for banks and financial institutions, with a special focus on Priority Sector Lending (PSL) — a segment often burdened with high service costs and longer turnaround times.
The partnership aims to improve loan accessibility for farmers, MSMEs, and consumers, working alongside various financial partners such as banks, Grameena banks, co-operatives, NBFCs, housing finance companies (HFCs), and microfinance institutions (MFIs). The focus regions include Western and Northern India, particularly Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, Punjab, and Haryana.
The collaboration will jointly innovate, develop, and deploy AI-based digital platforms, including WhatsLoan’s flagship products like:
NeoLending Digital Platform
Digital Kisan Credit Card (KCC) built with RBI’s Unified Lending Interface (ULI)
Co-Lending and Embedded Finance Solutions
Loan as a Service (LaaS) models
Rose Merc will also explore equity investment and fundraising opportunities to support WhatsLoan’s technological expansion, including projects like Digital Financial Identity (DFID) on blockchain and loan marketplaces for farmers, MSMEs, and rural consumers.
About Rose Merc
Originally operating as an e-commerce venture, Rose Merc is now primarily engaged in the trade of naturally occurring precious elements such as gemstones, gold, silver, rudraksha, and other natural materials. The company has been diversifying into digital and fintech partnerships to expand its growth avenues.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
