Mountain Dew reiterates Darr Ke Aage Jeet Hai mantra

Udaipur :  Mountain Dew has always maintained that the difference between ordinary & extraordinary is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping and thought-provoking cinematic TVCs, Mountain Dew unveiled its new film featuring brand ambassador, Hrithik Roshan. With larger-than-life, high-octane stunts and an inspiring storyline, the new campaign will extend the brand’s ongoing ‘Darr Ke Aage Jeet Hai’ positioning across its consumers in India.

The high-octane film begins with the megastar Hrithik Roshan gearing up to perform a never-done-before freefall stunt in a cargo plane from a supremely high-altitude while being televised across live television. As his crew points at the risk quotient of the stunt, we see a seemingly worried Hrithik as he evaluates the choice in front of him. A resolute look crosses his face as he takes a sip of Mountain Dew and takes the challenge head-on and emerges victorious.

The film is a reiteration of Mountain Dew’s belief that in the face of any challenge there are 2 choices; either succumb to fear & turn back or overcome the fear & move ahead – it is this choice that set’s the real heroes apart from the rest.

Speaking on the campaign, Vineet Sharma, Category Director, Mountain Dew, PepsiCo India said that with our ‘Darr Ke Aage Jeet Hai’ philosophy, Mountain Dew has always celebrated the spirit of those who push themselves in the face of fear to achieve extraordinary results. In 2023, the brand acknowledges that every individual has moments of fear, but real heroes are those that face the challenge head-on and emerge as winners. We are confident that this new film will connect with our consumers across the country and relate with Hrithik Roshan as he personifies a true hero in this campaign.

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