“Darr Ke Aage Jeet Hai” Takes on a New Dimension with Two Bollywood Megastars
Udaipur (Dr. Tuktak Bhanawat): In a groundbreaking move, Mountain Dew, PepsiCo India’s fearless and high-energy beverage brand, has roped in Bollywood superstar Salman Khan as its latest brand ambassador. Taking the excitement to another level, Mountain Dew has also brought together Hrithik Roshan and Salman Khan for the first time ever in an action-packed campaign that embodies the iconic tagline “Darr Ke Aage Jeet Hai” (Victory Lies Beyond Fear).
This electrifying campaign highlights the power of courage, camaraderie, and teamwork, proving that challenges become easier to conquer when faced together.
A Historic Collaboration: Salman Khan & Hrithik Roshan Together for the First Time
For the first time ever, two of India’s biggest action superstars—Salman Khan and Hrithik Roshan—unite on screen, delivering a thrilling cinematic experience in Mountain Dew’s latest campaign.
The ad film is a visual spectacle, set in the midst of snow-capped mountains, where a group of friends embarks on a cable car journey. Suddenly, the cables snap, sending the car plunging toward a deadly gorge. Amid the chaos, Hrithik and Salman rise to the occasion, demonstrating extraordinary courage and teamwork to avert the crisis.
The campaign reinforces the brand’s philosophy that fear can be conquered when challenges are faced together, creating an adrenaline-charged experience that resonates deeply with fans.
Mountain Dew’s Vision: Pushing Boundaries & Inspiring Fearlessness
Akankshaa Dalal, Category Lead, Mountain Dew, PepsiCo India, expressed her excitement over the campaign, stating:
“Mountain Dew has always embodied fearlessness, but this campaign takes it to a whole new level by showcasing the power of camaraderie. Courage grows when challenges are faced together, and that’s something our audience truly connects with. Bringing Hrithik Roshan and Salman Khan together for the first time isn’t just about their individual grit—it’s about the energy they create as a team. This campaign is all about pushing limits, embracing challenges, and proving that with the right support, no fear is too big to conquer.”
With two of Bollywood’s biggest action icons at the forefront, Mountain Dew has successfully created one of the most anticipated advertising campaigns of the year.
Salman Khan on His Role as Mountain Dew’s Brand Ambassador
Speaking about his association with Mountain Dew, Salman Khan said:
“I’m excited to join hands with Mountain Dew® as the face of the brand. The campaign’s message of embracing courage and facing fears resonates deeply with me. It’s about the power of camaraderie—having your friends by your side when things get tough and conquering challenges together. ‘Darr Ke Aage Jeet Hai’ is a powerful philosophy, and I’m thrilled to bring it to life.”
Salman Khan’s larger-than-life persona and fearless on-screen presence perfectly align with the brand’s core message.
Hrithik Roshan on Facing Fears & Embracing Challenges
Hrithik Roshan, who has been associated with Mountain Dew, also shared his thoughts:
“Mountain Dew has always stood for pushing limits and facing fears, which is something I truly connect with. This campaign is special because it highlights how courage isn’t just about going solo—it’s about the strength we find in each other. It’s a reminder that when we stand together, we can overcome any challenge. That’s what makes this campaign so powerful.”
With Hrithik’s athleticism, resilience, and inspirational journey, his presence adds depth and authenticity to the campaign.
The Perfect Summer Campaign: Adrenaline, Action & Fearless Energy
This high-octane campaign is not just about the beverage—it’s about a mindset. It encourages consumers to push their limits, embrace fear, and emerge victorious, just like their on-screen idols.
With Salman Khan and Hrithik Roshan joining forces, Mountain Dew has created a momentous campaign that will be remembered for years to come.
🎥 Watch out for the thrilling TVC as it hits screens nationwide, bringing action, energy, and inspiration to Mountain Dew fans!
🚀 #DarrKeAageJeetHai | #MountainDew | #SalmanKhanXHrithikRoshan
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
