Maruti Suzuki India (MSI) is planning to protect and enhance its market share in the non-SUV space while expanding its presence in the SUV segment, where it has been lagging behind the competition, as part of a twin-pronged strategy to safeguard its position in the auto sector.
The company currently has a market share of 67 percent in the non-SUV space, its highest in two decades, but lacks muscle in the fast-growing SUV segment with an overall market share hovering around 13 percent.
In the SUV segment, the company plans to launch new models, while in the non-SUV space comprising hatchbacks, sedans, and vans, it aims to bring in new features, technology, and aggressive design language.
Maruti Suzuki India (formerly known as Maruti Udyog) is an automobile manufacturer in India. It provides passenger cars, utility vehicles and vans. The firm also offers pre-owned car sales, fleet management and car financing services.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
