New Delhi, June 26: India has organized its first-ever mango promotion program in the European country of Iceland. The initiative showcased the rich diversity of Indian mangoes and their vast export potential, as announced by the Ministry of Commerce and Industry on Friday.
According to a statement from the ministry, the Indian Embassy in Reykjavik, the capital of Iceland, collaborated with the Agricultural and Processed Food Products Export Development Authority (APEDA) to hold the mango promotion events on June 24 and 25, 2026, in Akureyri, Northern Iceland.
Guests at the event were treated to four major varieties of Indian mangoes—Dasheri, Chausa, Langra, and Kesar. Attendees praised the exceptional taste, delightful aroma, and superior quality of these mangoes. The event served as a significant platform for strengthening business ties, promoting the export of Indian agricultural products, and further enhancing the growing economic partnership between India and Iceland.
During the events, India’s Ambassador R. Ravindra highlighted the unique characteristics of India’s world-renowned mango varieties and emphasized the extensive potential for expanding the export of Indian mangoes to Iceland.
Olafur Stephenson, Secretary General of the Icelandic Trade Federation, noted the increasing interest of the Icelandic business community in India. He expressed optimism about the potential for a rise in imports of Indian agricultural products, particularly mangoes.
Additionally, Sven K. Einarsson, Director of Trade Agreements at the Icelandic Ministry of Foreign Affairs, shared insights on the opportunities presented by the India-EFTA Trade and Economic Partnership Agreement (TEPA) and its potential to boost the import of Indian mangoes into Iceland.
The ministry further stated that Iceland currently imports mangoes primarily from Thailand, Brazil, Cambodia, Ghana, and Peru. Due to limited availability of alternative suppliers, mangoes from these countries have established a strong presence in the Icelandic market. In 2025, Iceland imported mangoes worth approximately 3.3 million USD, with about 1 million USD worth sourced solely from Thailand. Feedback from local consumers revealed that Icelanders have a fondness for mangoes, particularly in smoothies, desserts, and fruit salads, indicating significant potential for Indian mangoes in the Icelandic market.
My name is Kuldeep Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
