Udaipur : Hindustan Zinc Limited conducted a month-long awareness campaign through its health service project in its operational areas of Rajasthan and Uttarakhand on the occasion of National Nutrition Month. The campaign was organised under the ‘Mera Gaon, Swasth Gaon’ initiative with the aim of raising awareness among rural communities about better nutrition, maternal and child health and preventive healthcare services.
During Poshan Maah, the company organised awareness sessions, counselling, demonstration activities and community programmes across various villages, reaching more than 1,540 people. More than 1,061 women and adolescent girls participated in the campaign and received important information related to maternal health, adolescent health and balanced nutrition.
Focus on Maternal and Adolescent Health
The campaign provided information on nutrition for pregnant women, children and adolescent girls, prevention of anaemia, the importance of breastfeeding, hygiene and healthy lifestyles. People were encouraged to adopt nutritious and healthy habits in their daily lives.
The campaign was conducted with the support of Panchayati Raj institutions, Community Health Officers, Integrated Child Development Services, the Education Department, Anganwadi workers, women supervisors and other health workers. This helped further strengthen the reach of government schemes and nutrition awareness activities.
Awareness About the First 1,000 Days
Sessions organised under the ‘Mera Gaon, Swasth Gaon’ initiative focused on balanced diets, essential micronutrients, maternal nutrition and adolescent health. Special emphasis was placed on the importance of the first 1,000 days of a child’s life.
The sessions covered care during pregnancy, iron and calcium supplementation, breastfeeding and appropriate nutrition for children. Special sessions for adolescent girls focused on the consumption of iron-rich foods and the importance of adequate nutrition during this crucial stage of growth.
People were also encouraged to include local and seasonal foods in their diets. Information was provided about nutritious options such as millets, pulses, seasonal vegetables, fruits, milk and dairy products, dry fruits and seeds. They were also advised to reduce the consumption of sugary beverages, packaged snacks and highly processed foods.
Nutrition Pledge and Health Support
As part of the campaign, women, adolescent girls, children and other rural residents took a nutrition pledge and committed to adopting healthy eating habits and lifestyles in their families and communities.
Under the health service project, nutrition counselling, referrals and follow-up support were also provided along with available primary healthcare services.
Hindustan Zinc, a Vedanta Group company, is promoting holistic community development through various social development programmes in areas including education, skill development, livelihood enhancement, women empowerment, healthcare and environmental conservation.
The company has a presence across more than 4,100 villages and is bringing positive change to the lives of more than 2.6 million people. It remains committed to inclusive development and long-term social impact in line with the Sustainable Development Goals for 2030.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.