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ZEEL secures US patent for tech platform

Zee Entertainment Enterprises (ZEEL) has secured US patent for a technology platform developed by its Silicon Valley arm Zee Media Labs that claims to satisfy all the five senses. Developed in the Silicon Valley, it is built on robust technologies like 3D audio, augmented reality (AR), virtual reality (VR), digital scent, holograms and touch, and aims to transform the viewers’ home environment by providing an immersive experience.

ZEEL is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

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