Udaipur : This weekend, even as India looks forward to celebrating Raksha Bandhan, the annual festival that celebrates the special bond between brothers and sisters, Vodafone India has laid out some innovative initiatives to engage with customers and make the occasion memorable for them.
Thanks to digitisation, the world has become a smaller place, with family members spread out across different, cities, countries and continents. This year, Vodafone is taking the lead to facilitate the exchange of customized e-Rakhis between siblings. 35 Vodafone stores across 18 cities and towns in Rajasthan will look forward to welcoming customers who wish to send specially created e-Rakhi to their siblings living near and far. Additionally, Vodafone will send an e-gift voucher to sisters on behalf of their brothers who visit the Vodafone store. Vodafone stores will remain open between 10 am to 7 pm on 23rd, 24th, 25th August for the benefit of customers wanting to take part in this Digital Raksha Bandhan Campaign Extending his Raksha Bandhan greetings to all residents of the state, Amit Bedi, Business Head-Rajasthan, Vodafone India said, “This year Vodafone is celebrating the 3rd season of Dhaage Baaton ke campaign with different and innovative initiative to enhance the spirit of Raksha Bandhan for our customers in Rajasthan.
In a digitally connected world, we are leveraging our technology to ensure that brothers and sisters, who might be separated by physical distance, can get together and enjoy a virtual Raksha Bandhan. I am happy to invite our customers in the state to walk into the designated Vodafone stores at 18 locations in the state on 23rd, 24th, 25th August and take the assistance of our store personnel to create and send a personalized e-Rakhi to your brother or sister. As a special surprise for sisters, Vodafone will send them an e-Gift Voucher on behalf of brothers visiting Vodafone stores.”
The process to send an e-Rakhi through Vodafone is a simple one. Walk in to the nearest Vodafone store, fill in the basic information on the app, get your picture clicked, and write a message to your sibling. Then click the Send button to get the final template emailed to your sibling. Customers will also receive a copy of the email and receive a facebook link to tag and share the e-Rakhi with loved ones.
* Offer valid at select Vodafone Stores in Rajasthan on 23rd, 24th & 25th August
*First 1000, walk-in requests at Vodafone stores will be eligible for e gift voucher
*E Gift vouchers are free