United Breweries has forayed into the non-alcoholic beverage segment with the launch of Kingfisher Radler in Ahmedabad in the state of Gujarat. Kingfisher Radler, brings a new outlook to the soft drink category, a 100% natural drink that contains 30% less sugar than carbonated soft drinks.
The introduction of Radler caters to a segment of health-conscious, young adults who are on the lookout for a refreshing new alternative. The launch of Kingfisher Radler marks another major milestone into the UBL product portfolio, after the successful launch of brands such as Kingfisher Storm and Amstel, strengthening its ability to cater to emerging different consumer segments.
United Breweries is maker of Kingfisher beer and Heineken beer in India.