Tata Motors has kick-started its ‘Her Key’ initiative to inspire more Indian women to get behind the wheel and take up the Driver’s Seat. The ‘Her key’ initiative seeks to encourage women to take charge of their lives.Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.