UDAIPUR: To highlight the unique appeal of mango, Slice in collaboration with brand ambassador Kiara Advani has launched an engaging summer campaign titled RasAisa Ki Bas Na Chalega. The campaign aims to strengthen Slice’s position as the ultimate partner to satisfy your insatiable mango cravings.
Through a captivating brand film, Slice highlights the appeal of mango it offers to consumers, reflecting the undeniable luxury of biting into a juicy mango. The campaign peels back the magical layers of the mango slice and takes consumers into the delicious world of mangoes. There, every bite becomes a journey without borders and limits.
Commenting on the campaign, Anuj Goyal, Vice President, Slice & Tropicana at PepsiCo India, said that Slice as a brand is well respected in the Indian market and strives to deliver the best possible taste to the authentic mango experience. The latest summer campaign reflects a simple slice-of-cut approach to enjoying the mango journey.
The TVC revels in the pleasant chaos and pure luxury of tasting a mango, showcasing how this piece embodies the true essence of an authentic, uninhibited mango experience. Kiara’s captivating personality and screen presence completely elevate the film and embody the irresistible charm that represents the character of the Slice brand. We are sure that this new film will be well received by consumers and we hope that Slice will become their favorite summer drink this season. ”
The film begins with the stunning Kiara Advani preparing for a surprise on the ramp and her attention is unexpectedly interrupted by a bottle of crackers backstage. Fascinated by the irresistible charm of the mango, he takes it in his hand and succumbs to its unique temptation. In a surprising turn of events, the image of a mango in the jar comes to life and turns into a real mango, surprising him. Mesmerized by the mesmerizing appeal of the mango’s exceptional taste with the slices, Kiara wowed the crew and audience as she confidently tried the slices on the ramp. “Rasa Aisa Ki Bes Na Chalega” culminates in a dramatic moment of announcement. ,
In a swirl of colors and flavors, the TVC celebrates the delicious chaos and shameless pleasure of biting into a juicy mango. Capturing this enchanting journey of overcoming obstacles, Slice Johar invites consumers into a world where every bite is an escape into mango bliss and unconditional luxury. Through the TVC, Slice truly embodies the chaos and luxury of an authentic Mango experience, making it the perfect companion for anyone looking for an authentic Mango adventure without limits.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
