Bengaluru, January 7, 2025 – Reliance Consumer Products Limited (RCPL), a leading player in India’s fast-evolving consumer goods sector, has made a decisive entry into the rehydration category with the launch of RasKik Gluco Energy, a refreshing and energy-boosting beverage designed for the hardworking Indian consumer. Priced affordably at ₹10 per single-serve pack, the drink is infused with electrolytes, glucose, and real lemon juice, offering both instant energy and effective hydration.
With the launch of RasKik as a master brand, RCPL aims to establish itself as a ‘total beverage and consumer products company’, providing innovative, high-quality, and accessible solutions tailored to the daily needs of Indian consumers.
Redefining Hydration for Over a Billion Indians
Speaking on the launch, Ketan Mody, Chief Operating Officer, RCPL, said, “We are deeply rooted in Indian traditions, and RasKik Gluco Energy brings back the goodness of traditional hydration methods our mothers trusted – combining glucose and electrolytes for quick energy and rehydration during or after strenuous activities. With this product, we are offering more than just hydration; we are delivering revitalization, energy, and convenience in a modern, ready-to-drink format.”
He further added, “As we expand our portfolio to become a total beverage and consumer products company, RasKik Gluco Energy represents our commitment to understanding the evolving needs of Indian consumers and delivering world-class products that enhance their everyday lives.”
What Makes RasKik Gluco Energy Stand Out?
RasKik Gluco Energy is crafted to provide an optimal balance of taste, energy, and hydration. Key highlights of the product include:
1. Instant Energy Boost
Glucose, the body’s primary energy source, ensures an immediate surge in energy levels. Whether it’s a tiring afternoon or a long workday, RasKik Gluco Energy helps maintain healthy blood glucose levels, keeping consumers active and refreshed.
2. Superior Hydration
With electrolytes like sodium, potassium, and magnesium, the drink replenishes essential minerals lost through sweat, ensuring fluid balance and peak performance during workouts or hot summer days.
3. Refreshing Lemon Flavor
The infusion of real lemon juice offers a zesty citrus burst, making the drink not only energizing but also delicious. The well-balanced flavor ensures that staying hydrated becomes an enjoyable experience.
RasKik Gluco Energy will soon be available in a 750 ml home consumption pack, catering to families and individuals looking for daily hydration solutions.
RasKik: A Master Brand for Functional Beverages
With the introduction of RasKik as a master brand, RCPL is positioning itself as a significant player in the juices and functional beverages category. RasKik already offers a variety of products, including Mango, Apple, Mixed Fruit, Coconut Water, and Nimbu Pani. The brand’s portfolio is set to expand further, with new flavors inspired by regional fruit varieties and local taste preferences.
By combining global standards with deep local insights, RasKik aims to cater to diverse consumer needs across India while maintaining an honest pricing strategy.
RCPL’s Broader Commitment to India’s Consumer Goods Sector
RCPL’s foray into the rehydration segment is part of its broader strategy to revolutionize the Indian consumer goods market. With a focus on affordability, accessibility, and innovation, the company blends international quality standards with a deep understanding of local preferences.
Over the years, RCPL has been recognized for launching value-driven products that are trusted by millions of Indian households. The company’s commitment to empowering everyday life is evident in its diverse portfolio, which spans categories such as beverages, food, personal care, and household essentials. Backed by the robust infrastructure and reliability of the Reliance Group, RCPL is on a mission to shape the future of India’s consumer goods landscape.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
