New Delhi, August 25: This year, the business surrounding Raksha Bandhan is anticipated to surpass ₹30,000 crore across the country, with the rakhi segment alone expected to reach ₹25,000 crore. This information was shared by Praveen Khandelwal, Member of Parliament from Chandni Chowk and National Secretary-General of the Confederation of All India Traders (CAIT), on Tuesday.
Khandelwal noted that with only four days remaining until Raksha Bandhan, shopping has peaked in markets across the country, including Delhi. Areas such as Chandni Chowk, Sadar Bazaar, Karol Bagh, Lajpat Nagar, Kamla Nagar, Rajouri Garden, Gandhi Nagar, Khari Baoli, Laxmi Nagar, and various local markets are witnessing heavy crowds of customers.
According to reports received by CAIT from trade organizations nationwide, the rakhi business alone is expected to reach approximately ₹25,000 crore this year, with Delhi’s share estimated at around ₹4,000 crore. When factoring in gifts, sweets, clothing, electronics, decorative items, dry fruits, puja materials, and other festive products, the total trade related to Raksha Bandhan is likely to exceed ₹30,000 crore.
Khandelwal mentioned that this year, traditional rakhis, along with those inspired by Prime Minister Narendra Modi’s welfare schemes, India’s growing global reputation, and the vision of ‘Developed India-2047’, have become particularly attractive. The demand for rakhis such as ‘Developed India Rakhi’, ‘Modi Guarantee Rakhi’, ‘BrahMos Rakhi’, ‘Nari Vandan Rakhi’, ‘Atmanirbhar Bharat Rakhi’, ‘Vocal for Local Rakhi’, ‘Bharat Gaurav Rakhi’, ‘Lakhpati Didi Rakhi’, ‘Namami Gange Rakhi’, ‘Rashtra Raksha Sutra Rakhi’, and ‘Amritkal Rakhi’ is steadily increasing.
He observed exceptional enthusiasm among youth and children for ‘BrahMos Rakhi’, ‘Rashtra Raksha Sutra Rakhi’, and ‘Developed India Rakhi’. Meanwhile, ‘Nari Vandan Rakhi’ and ‘Lakhpati Didi Rakhi’ are gaining popularity among women, promoting messages of women’s empowerment and self-reliance.
Khandelwal stated that Raksha Bandhan has evolved beyond being a mere symbol of sibling affection; it has become a celebration of indigenous products, self-reliance, women’s empowerment, environmental protection, and national pride. The growing demand for indigenous rakhis is providing direct economic benefits to millions of women entrepreneurs, self-help groups, cottage industries, and local artisans.
He urged traders and consumers to prioritize Indian products during upcoming festivals, thereby strengthening Prime Minister Modi’s initiatives of ‘Vocal for Local’, ‘Local for Global’, and ‘Atmanirbhar Bharat’.
He concluded, “Today’s indigenous rakhi is not just a thread of protection; it has become a powerful symbol of a developed India, self-reliant India, women’s empowerment, and national pride. Each rakhi carries the labor of Indian artisans, the richness of Indian culture, and a message of India’s bright future.”
Deependra Singh Chundawat is a Senior Sub-Editor at Udaipur Kiran, specializing in a wide range of technology topics including mobile phones, applications, gaming, PCs, and wearables. Along with covering the latest tech news, he also creates engaging web stories. Passionate about emerging technologies, he stays up to date with the newest trends and enjoys reading and writing about the latest mobile launches and digital innovations.