In a bid to expand the arena of movie viewing to the differently-abled people, PVR has started a special programme in 230 screens at 50 cinemas. Under Accessible Cinema Program, the company has plans to provide assistive equipment to ensure access for people with mobility issues. Moreover, screens would have wheelchair-friendly seats.
For visually impaired people, the company would offer audio description with the help of XL Cinema App, and for people with hearing impairment, the first show after 6 pm would be played with subtitles for films.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.