PVR Cinemas has launched its first ‘PVR ICON’ at VR Chennai in Anna Nagar in the state of Tamil Nadu. Opening the doors of its most opulent sub-brand with a 10-screen multiplex, the brand new PVR ICON will ensure a worldclass movie-going experience for the audiences in Chennai. This opening in Chennai brings PVR Cinemas to a count of 79 screens at 14 properties in the state of Tamil Nadu and 246 screens across 41 properties in Southern India.
The new PVR ICON offers a total seating capacity of 2,590. The cinema features cutting-edge technology by bringing PVR’s homegrown large screen format, P [XL] equipped with RGB Laser projection system and the immersive sound technology of Dolby ATMOS surround sound. The remaining 9 auditoriums of PVR ICON will offer 4K projection system along with NextGen 3D experience and ultimate sound technology.
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country.