Udaipur: Mountain Dew has launched its Summer 2024 campaign with a new story about courage with a purpose: overcoming fear to save a friend. Hrithik Roshan, the brand ambassador of Mountain Dew is present for this campaign. He has been associated with the brand for over a decade and has become synonymous with the brand like the slogan “Darr ke Aage Jeet Hai”. Staying true to Mountain Dew’s original style, this film is full of thrilling stunts and adrenaline, making it an entertaining film experience.
Commenting on the campaign, Akanksha Dalal, Category Head, Shabnam Koh, PepsiCo India said, “A country where crossing borders has become the new norm for India.” The brand has always recognized that fear is inevitable and creates resistance , but courage allows us to take a step forward that brings us to the point of “liberation” or “victory.” Until now we’ve celebrated this as a personal victory, but with this new summer campaign, Mountain Dew is bringing the story of “Courage with a Purpose” to the forefront for the first time. This story is about overcoming fear and saving someone. If you have a slogan like “Darr ke Aage Jeet Hai” or a brand ambassador like “Hrithik”, you don’t have to look far to find out what they mean because they are synonymous with your brand. ”
The film opens with a massive tornado tearing through the city, and in the distance, a group of friends are relaxing at a campsite, unaware of the approaching tornado. Until one of them, Hrithik Roshan, sees a tornado fast approaching and his friend gets trapped under a car. In a moment of panic, you must decide whether to survive the tornado or make a U-turn to save your friends. At that moment, Hrithik turns to the mountain’s dew, lets it fall, and pushes forward to heroically save his friend. This exciting promotion highlights the Mountain Dew® motto “Daa Ke Aaj Jeet Hai”.
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur Kiran, his insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
